Hey, Coach!

Another week, another AI insight to help you streamline, scale, and elevate your coaching!

In today’s teachings:

  • How to: Turn Clicks Into Clients: Your Freebie Setup Starter Kit

  • State of Coaching: Hybrid Coaching Models

HOW TO: FREEBIE SETUP STARTER KIT

If you've been meaning to offer a lead magnet on your site, but haven’t known where to start, here’s your quickstart guide to setting up a freebie that actually works for you.

Whether it’s a PDF guide, checklist, or workbook, this simple setup will help you grow your list on autopilot:

Step 1: Choose Your Freebie

What do your potential clients actually want help with? Create a resource that solves a quick, specific problem.

Examples:

  • “5 Coaching Prompts to Break Through Burnout”

  • “Your First Week of Journaling – Guided PDF”

  • “Mini Course: How to Create Boundaries Without Guilt”

Step 2: Set Up a Landing Page

Use a platform like:

  • MailerLite

  • ConvertKit

  • Flodesk

  • Squarespace / Wix / WordPress (with a form plugin)

Your landing page should include:

  • A short headline that clearly states the value

  • A few bullets describing what they’ll get

  • A form to collect their name + email

Tip: Keep it clean and focused, no distractions.

Step 3: Automate Delivery

Once someone enters their info, use your email platform to:

  • Trigger an automated email with a download link to the freebie

  • Follow up a day later with a quick “Did you get a chance to check it out?” email

Upload your PDF to Google Drive, Dropbox, or directly in your email platform if supported—and link it in the email.

Step 4: Test It

Fill out the form yourself and make sure:

  • The email delivers immediately

  • The link works

  • It looks good on mobile

That’s it! Once you set it up, your website becomes a 24/7 list-building machine—and a key part of your lead nurture funnel.

STATE OF COACHING: HYBRID COACHING MODELS

The coaching world is changing fast and one of the biggest shifts we’re seeing right now?

👉 Hybrid coaching models.
Where human connection meets AI-powered support.

But don’t worry, this isn’t about replacing you with a robot.

It’s about using smart tools to extend your impact between sessions, personalize learning paths, and give your clients more of what they need, without burning yourself out.

Here’s What Hybrid Coaching Actually Looks Like:

  • Real-time nudges after sessions (think reflection prompts or journaling questions)

  • AI-generated training videos that deliver bite-sized lessons based on your content or frameworks

  • Automated reminders and insights that keep clients engaged between calls

  • AI-generated summaries so you spend less time taking notes, and more time coaching

  • AI-written coaching plans tailored to each client’s needs, goals, and session notes

So What Does the Coach Do?

You still focus on what only you can offer:

  • Strategic visioning

  • Training knowledge specific to your experience

  • Empathy, insight, and human accountability

  • Holding space for big shifts

As humans, we still want to interact with humans! And as AI becomes more prevalent, we will crave human interaction even more.

Why This Matters for Your Business

  • You serve more clients without adding more hours

  • Clients stay engaged and see faster progress

  • You automate the admin—but keep the humanity

  • You build scalable programs that still feel personal

You don’t need to choose between “AI or coach.”
You get to be the human in a smarter, more scalable system.

Want help designing a lightweight hybrid model for your own coaching practice? Hit reply and I’ll show you how I build mine.

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